Royal Queen Seeds
Having established itself as a leader in Europe, Royal Queen Seeds set its sights on the US with a rebranding
that will solidify its global presence.
We defined strategic positioning and the new brand claim "Grow Higher", along with the tone of voice and personality
that shine in the new Royal Queen Seeds identity. The name remains the same, but the graphic and visual universe emerges with greater distinction and relevance. The new, fresh, organic typography connects more deeply with consumers.
The brand’s iconic lion emblem features a mane made of cannabis leaves, a detailed illustration work.
The counterform of the Q in the logo symbolises a seed, and the revamped color palette delivers serenity
while remaining true to the industry's established codes.
